Meet the Founder
Tim Pedersen.
Turning 60.
Just Getting Started.
Founder of LNGVTY Hub. CrossFit L1 & L2 certified. Certified Nutrition & Health Coach. Hyrox competitor. Spartan racer. And living proof that the best years of your health can still be ahead of you.
Most people slow down at 60. Tim is racing.
This year Tim turns 60 — and he's competing in 4 Hyrox races and multiple Spartan events. People who meet him guess early 40s. That's not luck. That's decades of living the exact principles he now teaches at LNGVTY Hub.
The Real Story
He's been exactly where you are.
Tim didn't arrive at LNGVTY Hub having always had it figured out. He got here the hard way — through stress, struggle, and a few wake-up calls that changed everything.
"As a dad and parent — I understand the struggle. I truly mean it. I've seen and lived how stress can break down your body. I've battled the dad bod, dealt with depression, gotten a cancer diagnosis, struggled to find the right food to put on the table, been as unbalanced as it comes. But step by step, I found the balance and re-nourished myself and my kids in many ways."
— Tim PedersenAfter his divorce, Tim noticed something that frustrated him — there were almost no resources for single and divorced dads who were struggling with their own health and fitness. So he built one. He created DadBod Warrior, a movement to help dads (and now moms) reclaim their health, learn to feed themselves, and in turn, feed their kids better.
That grew into 40for40 — a 40-day transformation program that produced results he describes as humbling. Participants reversing prediabetes. People shedding decades of bad habits. Families eating differently. It became clear to Tim that this work was bigger than fitness — it was a direct response to the lifestyle disease epidemic.
Where It All Began
His father was doing this in the 1950s.
Long before clean eating was a trend or supplements lined grocery store shelves, Tim grew up in a household built around the idea that the body can heal itself — if you give it what it needs and protect it from what it doesn't.
"I grew up in that constant conversation — that the body can heal itself, and science-driven technology and diagnostics are now proving that is the case."
— Tim PedersenHis father began his own longevity journey in the 1950s, building an environment around vitamins, clean food, and minimal toxins decades before the science caught up. Tim grew up breathing that air. LNGVTY Hub is, in many ways, the fullest expression of that legacy — now backed by modern diagnostics and performance science.
The Journey
How Tim became the coach he needed.
University of Florida
Degree in hand, Tim began his career as an art and creative director for a major Jazz industry empire — a creative powerhouse, but a physically demanding grind.
Branding studio founder
Launched his own branding and creative studio — award-winning work, long hours, and the slow accumulation of stress that corporate life extracts from the body over time.
Found functional fitness — and a calling
Discovered CrossFit, fell in love with the methodology, and earned his CrossFit Level 1 certification. Quickly identified the missing link — nutrition — and got certified as a Nutrition and Health Coach.
DadBod Warrior + 40for40
Created a movement for single dads reclaiming their health. Built the 40for40 program that generated transformational results and confirmed his mission: help end lifestyle disease.
Purchased and ran a CrossFit gym
Three years of hands-on coaching experience refined his vision of what the industry was missing — a complete system combining diagnostics, fitness, nutrition, and recovery.
LNGVTY Hub — Carrboro, NC
The culmination of everything — a first-of-its-kind longevity and performance hub combining biometrics, functional fitness, nutrition coaching, and recovery. Built for the community. Built to last.
Credentials
The qualifications behind the coaching.
CrossFit Level 1 Certified
Foundation of functional fitness coaching and programming
CrossFit Level 2 Certified
Advanced coaching methodology and athlete performance
Certified Nutrition Coach
Evidence-based nutrition guidance for real lifestyle change
Certified Health Coach
Whole-person approach to sustainable health transformation
Hyrox Competitor
Active athlete — coaches what he trains personally
Spartan Racer
Obstacle course competitor and endurance athlete
Why LNGVTY Hub exists.
Tim watched too many people — friends, family, clients — get taken down by diseases that didn't have to happen. Type 2 diabetes. Heart disease. Cancer. Dementia. Conditions that lifestyle changes can prevent, slow, or reverse — if someone helps you make those changes before it's too late.
That's the entire reason LNGVTY Hub exists. Not to build athletes. Not to create a leaderboard culture. But to give every person who walks through the door the tools, the data, the coaching, and the community to live longer, healthier, and more fully — for as long as possible.
"I see there is a massive disservice and opportunity in this space. One that combines bio-metrics to see where a person is and where they have been, cellular and metabolic recovery, and diet and lifestyle alterations. Putting all of these together, LNGVTY Hub is here to create amazing transformations in health within the communities it serves."
— Tim Pedersen, FounderReady to work with someone who's lived it?
Come meet Tim and the team. Tour the Hub. Let's talk about where you are and where you want to be.
No pressure. No commitment. Just a conversation.
